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Italian car's emblems and logos - Origin, Meaning, History

Brand names Emblems Origin, Meaning, History

ABARTH

https://www.carnameemblem.com/abarth_emblem.jpg

ABARTH emblem logo is derived from the Italian flag and the scorpion (Scorpione: Italian), the zodiac sign of the founder Carlo Abarth.

The company Abarth&C was founded in Bologna in 1949 and relocated its headquarters to Turin in 1951. After moving to Turin, a strong cooperative relationship between ABARTH and FIAT was built. Shortly after the company was founded, Abarth mainly produced FIAT's compact car-based racing vehicles and sold vehicle parts. From the 1950s to the 1960s, ABARTH set 113 international records and more than 7,400 wins in car races, and was known as the "Giant Killer" and "Piccolo Monster". After being acquired by FIAT in 1971, ABARTH was involved in the development of racing machines as the company's auto racing division. From the 1980s, ABARTH name was mainly used to mark performance cars. From the 2000s, FIAT used the ABARTH brand to designate a model level.

ALFA ROMEO

https://www.carnameemblem.com/alfaromeo_emblem.jpg

ALFA ROMEO emblem logo is derived from the left-right inverted of the coat of arms of the city of Milan, the birthplace of the company. The emblem depicts the red cross and the giant snake Biscione swallowing a human. The biscione is also the coat of arms of the Visconti family, an influential aristocrat in Milan in the 11th century.
The Red Cross is derived from the Crusades in medieval history. During the Crusades, milanese soldiers associated with Giovanni of Rho weared the red cross and white underwear beneath their armor. Giovanni of Rho is known for leading an army to Jerusalem and for erecting a cross on the wall of Jerusalem during the first crusade in 1099.
There are two different theories about a person being swallowed that have been posed over the years. The most popular theory is that the biscione is not swallowing a person, but its orally giving birth to a renewed person, just as a serpent renewal through own skin-shedding. The other theory is that a person being swallowed is a Saracen or Moor of Muslim which was defeated during the crusade.

The first ALFA ROMEO emblem was created in 1910 by Italian automobile engineers and designers Giuseppe Merosi and Romano Cattaneo. Cattaneo came up with the company’s logo based on a crest, when he saw above the door of Castello Sforzesco at a tram station in Milan.
The basic design of the emblem hasn't changed since it was created in 1910. The prominent history of design changes is as follows. In 1925, a golden laurel crown was added to the emblem, symbolizing the victory at the first World Championship of car racing. In 1946, during the World War II, the machines that produced the emblems were destroyed, which lead to the creation of a red single color version of the emblem. In 1972, the word "MILANO" and the wavy line engraved on the outer circle were removed.

The original company name established in 1910 was "A.L.F.A.", which is initials of "Anonima Lombarda Fabbrica Automobili". The current company name is a combination of the original name "A.L.F.A." and the last name of the founder Nicola Romeo.

DE TOMASO

https://www.carnameemblem.com/detomaso_emblem.jpg

DE TOMASO emblem logo is derived from the Argentine flag colors white and light blue. There are three different theories about the hieroglyph in the center of emblem that have been posed over the years. The most popular theory is that the symbol that brands cows and horses by a hot iron stamp in the De Tomaso farm, Argentina. The other theorys are that the symbol represents the ancient Egyptian goddess Isis, and the initials of Isabelle, the wife of the founder Alejandro de Tomaso.

Alejandro de Tomaso was born as the son of an Argentine politician. Alejandro grows up and moves to Italy after the death and political change of his father. He married the daughter of a millionaire in Italy and was founded by De Tomaso Automobili by her investment. The company began manufacturing sporty cars from 1963. In 1971, De Tomaso launched the new model "Pantera" after the partnership with Ford. The Pantera was produced until 1993 and became the representative model of DE TOMASO. Alejandro was hospitalized the same year that Panthera production ended. After a while, the company was went bankrupt when Alejandro died in 2004. In 2009, FIAT executives acquired the trademark right of DE TOMASO and announced the new model "Deauville". But due to financial difficulties in 2012, the "Deauville" was not mass-produced. In 2014, DE TOMASO was acquired by the Hong Kong-based company Ideal Ventures. The new model "P72", which is the result of the development of "Project P" is planned to produce a total of 72 cars from 2020.

Ferrari

https://www.carnameemblem.com/ferrari_emblem.jpg
https://www.carnameemblem.com/ferrari_emblem2.jpg

under construction

FIAT

https://www.carnameemblem.com/fiat_emblem.jpg

under construction

LAMBORGHINI

https://www.carnameemblem.com/lamborghini_emblem.jpg

under construction

LANCIA

https://www.carnameemblem.com/lancia_emblem1.jpg
https://www.carnameemblem.com/lancia_emblem2.jpg

under construction

MASERATI

https://www.carnameemblem.com/maserati_emblem.jpg

MASERATI emblem logo is derived from the trident / harpoon (Triaina: Greek)" of the sea god Neptune in the Plaza Maggiore in Bologna, where the company was founded. The trident is also the coat of arms of Bologna.

The company MASERATI was founded in 1914 by three Maserati brothers, Alfieri, Ettore and Ernesto. The first company name was Società anonima Officine Alfieri Maserati, which was founded in Bologna. The company has the most oldest history among Italian supercar manufacturers.

The emblem's trident expresses the unity of the three Maserati brothers.This emblem was designed by an artist Mario Maserati, the fifth son of the six brothers. The corporate logo Trident is colored red and blue, which are derived from the color of the Bologna city flag.

Note: If you want to see the details of each brand, please click the brand name.






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