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Italian car's emblems, logos and badges - Origin, Meaning, History

Brand names Origin, Meaning, History

Note: If you want to see the car photos of each brand, please tap or click the brand name.

ABARTH

ABARTH emblem










ABARTH emblem logo is derived from the Italian flag and the scorpion (Scorpione: Italian), the zodiac sign of the founder Carlo Abarth.

The company Abarth&C was founded in Bologna in 1949 and relocated its headquarters to Turin in 1951. After moving to Turin, a strong cooperative relationship between ABARTH and FIAT was built. Shortly after the company was founded, Abarth mainly produced FIAT's compact car-based racing vehicles and sold vehicle parts. From the 1950s to the 1960s, ABARTH set 113 international records and more than 7,400 wins in car races, and was known as the "Giant Killer" and "Piccolo Monster". After being acquired by FIAT in 1971, ABARTH was involved in the development of racing machines as the company's auto racing division. From the 1980s, ABARTH name was mainly used to mark performance cars. From the 2000s, FIAT used the ABARTH brand to designate a model level.

ALFA ROMEO

ALFA ROMEO emblem










ALFA ROMEO emblem logo is derived from the left-right inverted of the coat of arms of the city of Milan, the birthplace of the company. The emblem depicts the red cross and the giant snake Biscione swallowing a human. The biscione is also the coat of arms of the Visconti family, an influential aristocrat in Milan in the 11th century.
The Red Cross is derived from the Crusades in medieval history. During the Crusades, milanese soldiers associated with Giovanni of Rho weared the red cross and white underwear beneath their armor. Giovanni of Rho is known for leading an army to Jerusalem and for erecting a cross on the wall of Jerusalem during the first crusade in 1099.
There are two different theories about a person being swallowed that have been posed over the years. The most popular theory is that the biscione is not swallowing a person, but its orally giving birth to a renewed person, just as a serpent renewal through own skin-shedding. The other theory is that a person being swallowed is a Saracen or Moor of Muslim which was defeated during the crusade.

The first ALFA ROMEO emblem was created in 1910 by Italian automobile engineers and designers Giuseppe Merosi and Romano Cattaneo. Cattaneo came up with the company’s logo based on a crest, when he saw above the door of Castello Sforzesco at a tram station in Milan.
The basic design of the emblem hasn't changed since it was created in 1910. The prominent history of design changes is as follows. In 1925, a golden laurel crown was added to the emblem, symbolizing the victory at the first World Championship of car racing. In 1946, during the World War II, the machines that produced the emblems were destroyed, which lead to the creation of a red single color version of the emblem. In 1972, the word "MILANO" and the wavy line engraved on the outer circle were removed.

The original company name established in 1910 was "A.L.F.A.", which is initials of "Anonima Lombarda Fabbrica Automobili". The current company name is a combination of the original name "A.L.F.A." and the last name of the founder Nicola Romeo.

DE TOMASO

DE TOMASO emblem










DE TOMASO emblem logo is derived from the Argentine flag colors white and light blue. There are three different theories about the hieroglyph in the center of emblem that have been posed over the years. The most popular theory is that the symbol that brands cows and horses by a hot iron stamp in the De Tomaso farm, Argentina. The other theorys are that the symbol represents the ancient Egyptian goddess Isis, and the initials of Isabelle, the wife of the founder Alejandro de Tomaso.

Alejandro de Tomaso was born as the son of an Argentine politician. Alejandro grows up and moves to Italy after the death and political change of his father. He married the daughter of a millionaire in Italy and was founded by De Tomaso Automobili by her investment. The company began manufacturing sporty cars from 1963. In 1971, De Tomaso launched the new model "Pantera" after the partnership with Ford. The Pantera was produced until 1993 and became the representative model of DE TOMASO. Alejandro was hospitalized the same year that Panthera production ended. After a while, the company was went bankrupt when Alejandro died in 2004. In 2009, FIAT executives acquired the trademark right of DE TOMASO and announced the new model "Deauville". But due to financial difficulties in 2012, the "Deauville" was not mass-produced. In 2014, DE TOMASO was acquired by the Hong Kong-based company Ideal Ventures. The new model "P72", which is the result of the development of "Project P" is planned to produce a total of 72 cars from 2020.

Ferrari

Ferrari emblem
Ferrari emblem









Ferrari emblem logo consists of four colors. Yellow is derived from the color of Modena, the birthplace of Ferrari. The top three colors are derived from the Italian flag green, white and red.
The shape of the emblem is generally known to be rectangular or shield shape. Originally, the rectangle was used for company emblems and mass production vehicles, and the shield shape was used for motor sports. Currently, it is often used differently from its original purpose. The SF letters engraved on the bottom of the shield emblem are derived from the initials of Scuderia Ferrari, known as the racing team. In addition, Scuderia means "stable" in Italian.
The "Prancing Horse" is called "Cavallino Rampante" in Italian and is based on the coat of arms painted on his plane by Francesco Baracca, the Air Force ace of World War I. However, there are two theories about the origin of the coat of arms.

The 1st theory: The fighter's prancing horse emblem was a kill symbol painted on his fighter to represent Baracca having shot down a German fighter with a prancing horse, which is the coat of arms of the city of Stuttgart, Germany. Around World War I, the Italian Air Force had the custom of sticking the symbol of an enemy plane shot down on its own fighter as a loot.

The 2nd theory: The fighter's prancing horse emblem is based on the coat of arms of the Italian army cavalry regiment, to which Baraka previously belonged.

In June 1923, the founder Enzo Ferrari won a race at the Savio circuit where he met Countess Paolina, mother of Baracca. The countess asked Enzo to use this horse on his cars, suggesting that it would bring him good luck. The original "prancing horse" on his fighter was painted in red on a white cloud-like shape, but Enzo chose to have the horse in black as a sign of the grief of Baracca's death in action.

Enzo managed the Alfa Romeo dealer "Carrozzeria Emilia - Enzo Ferrari". After that, the Alfa Romeo race team "Societa Anonima Scuderia Ferrari" was established by Enzo in 1929. This team became the predecessor of Ferrari. Therefore, the first shield emblem, which was born in 1932, was attached to the Alfa Romeo race car. After overcoming World War II, Ferrari was founded in 1947.

FIAT

FIAT emblem










FIAT emblem logo saw uncountable changes over its history. The emblem that appeared in 2006 was redesigned based on the shield emblem that was installed on FIAT cars between 1931 and 1968. This traditional design expresses the concept of "change in continuity" and the heritage of human and technology.

FIAT was founded in Turin in 1899 by the investment of nine businessmen, including Giovanni Agnelli. The spelling of "FIAT" is derived from the initials of "FABBRICA (factory), ITALIANA (Italian), AUTOMOBILI (automobile), and TORINO (Turin)” which means "Turin's automobile factory".

LAMBORGHINI

LAMBORGHINI emblem










LAMBORGHINI emblem logo depicts a charging bull. There are the following episodes in its birth and origin. The zodiac of the founder Ferruccio Lamborghini was Taurus, and he was so interested about bull that he regularly joined bullfighting events. In addition, Paolo Rambaldi, who was in charge of brand strategy at the time, was also involved in the birth of the emblem. The current emblem has not changed much since it was born in 1972.

In April 1962, LAMBORGHINI was founded by money from Ferruccio's tractor manufacturing. Here are some of the episodes in which Ferruccio decided to found a car company: When he asked Ferrari Cars to repair his Ferrari 250 GT, the after-sales service of Ferrari cars gave him the cold shoulder. Also, when he disassembled and verified Ferrari's clutch himself, he discovered that parts for tractors manufactured by his company were used for Ferrari. Moreover, the parts were sold at about 10 times the price, which infuriated him. These episodes gave rise to his strong repulsion towards Ferrari. In addition, his dissatisfaction with the existing supercars led to his entry into the automobile industry.

The official name of the brand is "Nuova Automobili Ferruccio Lamborghini SpA".

LANCIA

LANCIA emblem
LANCIA emblem









LANCIA emblem logo consists of a blue shield, and spear tips on the top and bottom of the steering wheel. For a long time, the basic design had not changed since the emblem was designed by Italian industrial designer Count Carlo Biscaretti di Ruffia in 1911. However, the emblem was revised in 2007 to abolish the four-spoke and flagged spear. LANCIA means "spear" in Italian.

LANCIA is an automobile manufacturer founded by Vincenzo Lancia in 1906. Its headquarters are in Turin, Italy. The company has been under the umbrella of Fiat Group since 1969, and Stellantis N.V. since 2021.
The company name of LANCIA is derived from the name of its founder, Vincenzo Lancia.

MASERATI

MASERATI emblem










MASERATI emblem logo is derived from the trident / harpoon (Triaina: Greek)" of the sea god Neptune in the Plaza Maggiore in Bologna, where the company was founded.

The company MASERATI was founded in 1914 by three Maserati brothers, Alfieri, Ettore and Ernesto. The first company name was Società anonima Officine Alfieri Maserati, which was founded in Bologna. The company has the most oldest history among Italian supercar manufacturers.

The emblem's trident expresses the unity of the three Maserati brothers.This emblem was designed by an artist Mario Maserati, the fifth son of the six brothers. The corporate logo Trident is colored red and blue, which are derived from the color of the Bologna city flag.

Note: If you want to see the car photos of each brand, please tap or click the brand name.




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