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Rock Star - MITSUOKA - Origin and Meaning

When Mr. Aoki, who is in charge of Mitsuoka's car design, went to see the oldies rock live, he saw the audience purely enjoyed by people of all ages. Then, he feeled that the situation of Mitsuoka which pursue pure and fun car and its customers were overlapped. "Rock Star" was named after "the car makers and the customers are all Rockstars".




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