PRESIDENT is derived from the English word "president". PRESIDENT was also named after "this car is suitable for people who drive the Japanese political economic growth".
"J" of JS is the initials of "Junior", which means younger brother of PRESIDENT. "S" is the initial of "Short wheel base", which means that the overall length and wheel base are shorter than PRESIDENT. While "PRESIDENT" has a strong tendency for corporations needs, "PRESIDENT JS" has a strong tendency for individuals needs. "JS" expresses that this model emphasizes driving performance.