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English - Japanese  

WiLL is derived from the name of a multi-industry marketing project. This project name "WiLL" has the meaning of creating new markets, lifestyle and consumption style by sending clear assertions and wills from companies and sympathizing with consumers.
CYPHA is a mixture of the English word "cyber" and "phaeton". Phaeton means like a horse carriage. CYPHA was also named after an advanced IT car that was equipped with the latest network services as standard.