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English - Japanese  

WiLL is derived from the name of a multi-industry marketing project. This project name "WiLL" has the meaning of creating new markets, lifestyle and consumption style by sending clear assertions and wills from companies and sympathizing with consumers.
"V" of VS is derived from the English word "vehicle". "S" of VS is derived from the English word "smart, sporty", which is the attributes that characterize the target customers.