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WiLL Vi - TOYOTA - Origin and Meaning

WiLL is derived from the name of a multi-industry marketing project. This project name "WiLL" has the meaning of creating new markets, lifestyle and consumption style by sending clear assertions and wills from companies and sympathizing with consumers.
"V" of Vi is derived from the English word "vehicle". "i" of Vi is derived from the English word "identity, independence, individual" and as well as being the personal pronoun "I". Vi was also named after "independence and self-actualization of the main target customers of single women in their late 20s". In particular, the lower-case "i" was chosen to emphasize the identity of the car.


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