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The exact origin of the company and brand name "Venturi" and the prototype model name "Ventury" is unknown, but they are reminiscent of the English word "venture" and the term in the fluid mechanics "Venturi effect". It is said that Hervé Boulan wanted to make the European-style name by changing the original "Ventury" to "Venturi", because "Ventury" is reminiscent of the English word "century".