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smart company and brand names - Origin, Meaning, History

The company and brand name "s" of smart is derived from the initial of the company name Swatch. "m" is derived from the initial of the company name Mercedes-Benz, because of the company smart is derived from the cooperation with the Swiss watch manufacturer Swatch and Mercedes-Benz. "art" expresses the unorthodox approach for car manufacturing that the company has followed since its foundation in 1994. "Swatchmobile" or "Swatch Car" were also the candidates in the process of deciding the brand name.


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