The company and brand name Jaguar was originally proposed by the advertising agency, and was initially adopted as the name of the new model car by the founder William Lyons. The reason why the name was chosen was that the speed and style of the animal Jaguar matched the new model.
The predecessor of JAGUAR, "Swallow Sidecar Company" manufactured sidecars for motorcycles. Automobile production began in 1927, the company name was changed to "SS Cars" in 1934, and the new model released in 1935 was named as "Jaguar". In 1945 the company name was changed to "Jaguar Cars" from "SS Cars". Because the name "SS" same as the Nazi Guards that is negative image in the targeted regions United States and Europe.
Tata Motors bought the Jaguar Cars Limited and Land Rover Limited operations in 2008. In 2013, they were integrated into Jaguar Land Rover.