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smart emblems and logos - Origin, Meaning, History

https://www.carnameemblem.com/smart_emblem.jpg

smart emblem logo represents the letter "c", standing for the car's "compact", "cute" and a arrow pointing in the right direction, which is meant to symbolize "forward thinking". The logos on the cars uses the silver arrow in most cases, but the company and bland logo always uses the yellow arrow.

"s" of smart is derived from the initial of the company name Swatch. "m" is derived from the initial of the company name Mercedes-Benz, because of the company smart is derived from the cooperation with the Swiss watch manufacturer Swatch and Mercedes-Benz. "art" expresses the unorthodox approach for car manufacturing that the company has followed since its foundation in 1994. "Swatchmobile" or "Swatch Car" were also the candidates in the process of deciding the brand name.
smart is a German automotive brand and division of Daimler AG. The headquarters is located in Böblingen, Germany.



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