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JAPAN car's emblems and logos - Origin, Meaning, History

Brand names Emblems Origin, Meaning, History

Note: If you want to see the car photos of each brand, please tap or click the brand name.

TOYOTA

https://www.carnameemblem.com/toyota_emblem.jpg

The overlapping of the two perpendicular ovals inside the outer oval symbolize "T" for TOYOTA. The outer oval symbolizes the world embracing TOYOTA. The space in the background within the logo exhibits the "infinite values" which TOYOTA conveys to its customers: superb quality, value beyond expectation, joy of driving, innovation and integrity in safety, the environment and social responsibility.

Netz

https://www.carnameemblem.com/netz_emblem.jpg

Netz emblem logo represents "N" the initial of Netz symbolically and delicately, emphasizes the unique presence and premium feeling of the Netz dealer. Netz means "network" in German. Netz stands for "Network of Energetic Teams for Zenith", means "The organization that works energetic in search of the best". Netz is one of the brands distributed by TOYOTA.

LEXUS

https://www.carnameemblem.com/lexus_emblem.jpg

LEXUS emblem logo is derived from "L" the initial of LEXUS.
LEXUS is one of the brands distributed by TOYOTA. How that the logo is derived to be remains a mystery, though there are four different theories that have been posed over the years.

The most probable theory, the magazine "BEYOND BY LEXUS": The brand name LEXUS is a coined name for "luxury" and "latest technology". "Alexis" and "Lexis" were also nominated as the candidates when deciding on the brand name. This is the testimony of Yoshio Ishizaka, who directed the launch of the LEXUS brand and the of the strategy for expanding overseas of Toyota Motor Corporation.

The 2nd theory, the book "The challenge of LEXUS TOYOTA": LEXUS is derived from the German word "Luxus".

The 3rd theory, the book "The Lexus Story: The Behind the Scenes Story of the #1 Automotive Luxury Brand in America":
According to a New York advertising company involved in the launching LEXUS brand, "LEXUS" has no specific meaning.

The 4th theory, the financial magazine "Forbes": LEXUS stands for "Luxury Exports to the U.S."

HONDA

https://www.carnameemblem.com/honda_emblem.jpg

HONDA emblem logo for automobiles represents "H" the initial of HONDA like the shape of steering wheel. On the other hand, HONDA emblem logo for motorcycles represents the wings design. This difference in emblem logo design means the uniqueness of the development fields of automobiles and motorcycles.

ACURA

https://www.carnameemblem.com/acura_emblem.jpg

ACURA emblem logo is derived from "A", which is the upside down of HONDA emblem "H". ACURA logo illustrates a mathematical compass, or vernier caliper, the tool that best symbolizes quality and accuracy. The brand name is derived from the English word "Accuracy". Also, the reason why the brand name starts with "A" is that ACURA comes first than any other brand when arranged in alphabetical order. Acura is one of the brands distributed by HONDA.

NISSAN

https://www.carnameemblem.com/nissan_emblem.jpg

NISSAN emblem logo is derived from the design of the old DATSUN logo emblem. Ryozo Yoshizaki and Tsunezaburo Tanaka designed the old DATSUN logo with reference to CHEVROLET logo. The old DATSUN logo has a cobalt blue band with a sky motif placed on the red sun, and the white letters "DATSUN" are written on the band. After that, the NISSAN logo, in which the letters "DATSUN" were rewritten as "NISSAN" in Japanese Katakana with cursive style, became popular as the company crest of Nissan Konzern. This logo changed the Katakana letters of "NISSAN" to the alphabet at the same time as the dismantling of the financial conglomerate after World War II, and became the company crest for Nissan Motor Corporation. In 1983, the 50th anniversary of Nissan's founding, the logo and font were changed to those produced by Pentagram of the United States. In 2001, the logo and font were changed to a three-dimensional design by an in-house competition. The logo sample adopted at this time was displayed in the office of Carlos Ghosn, who was once the president of Nissan Motor Corporation.

INFINITI

https://www.carnameemblem.com/infiniti_emblem.jpg

INFINITI emblem logo represents Mount Fuji in Japan and the road to infinity. INFINITI means the Italian word "infinity". The spelling of this brand name is not the English word "infinity". The name of INFINITI was decided in July 1987. INFINITI is one of the brands distributed by NISSAN.

DATSUN

https://www.carnameemblem.com/datsun_emblem.jpg

This DATSUN emblem logo is the second-generation design that was modified in 2010s. This logo expresses the DNA of reliability and strength that DATSUN had in the past. The color of this logo is blue, which indicates "reliability". The first-generation design of DATSUN logo was designed by Ryozo Yoshizaki and Tsunezaburo Tanaka with reference to CHEVROLET logo.The first-generation design of DATSUN logo has a cobalt blue band with a sky motif placed on the red sun, and the white letters "DATSUN" are written on the band. DATSUN is one of the brands distributed by NISSAN.

PRINCE

https://www.carnameemblem.com/prince_emblem1.jpghttps://www.carnameemblem.com/prince_emblem2.jpg

PRINCE emblem logo was designed based on the initial of "PRINCE". This logo is still used by PRINCE KAIUN CO.,LTD. in Japan. The company name PRINCE is derived from the car name given in 1952 to commemorate the Crown Prince Akihito performing the Ritsutaiko ritual.

MAZDA

https://www.carnameemblem.com/mazda_emblem.jpg

This MAZDA emblem logo was adopted since 1997, symbolizes the value of the products and services provided by MAZDA. The V-shaped wings are suggestive of MAZDA's growth, improvement, flexible thinking, creativity, vitality, kindness and resilience. MAZDA logo also stands for MAZDA’s determination to "pursue ongoing improvements to drive powerful, continuous growth" expressed by a pair of wings shaped like a letter "M" in an oval.

ẽfini

https://www.carnameemblem.com/efini_emblem.jpg

ẽfini emblem logo has the motif of "∞" which means infinity. ẽfini is derived from the phonetic symbol of French word "infini", which means "infinity, infinite" in English. "ẽ"(= ɛ̃) of ẽfini is written with a tilde"~" over the lowercase the Greek word "ε". ẽfini is one of the brands that once distributed by MAZDA from 1989 to 1996.

AUTOZAM

https://www.carnameemblem.com/autozam_emblem.jpg

Autozam is derived from Automobile + ADZAM, which read the spelling of MAZDA in reverse. Autozam was one of Mazda's five-channel sales network in the past, and the concept of Autozam was "Car shop familiar to customers and Creating the playfulness of car life". Autozam is one of the brands that once distributed by MAZDA from 1989 to 1998.

EUNOS

https://www.carnameemblem.com/eunos_emblem.jpg

EUNOS emblem logo has a motif of "十二単 = Junihitoe", twelve-layered ceremonial Japanese kimono, which is one of the traditional Japanese costumes. EUNOS is derived from the ancient Greek word "eu" meaning "good" and "nos", an abbreviation of "numbers" in English, meant to signify a number, or assortment, of good things. EUNOS is one of the brands that once distributed by MAZDA from 1989 to 1996.

SUZUKI

https://www.carnameemblem.com/suzuki_emblem.jpg

"S" on SUZUKI emblem logo was designed based on the initial "S" of the company name SUZUKI. This logo design has been adopted since 1958. This SUZUKI logo is still used as a symbol of SUZUKI in vehicles products, motorcycle products, printed matter, signboards and so on. This logo is widely known as a symbol of developing SUZUKI.

SUBARU

https://www.carnameemblem.com/subaru_emblem.jpg

The "six-stars" of SUBARU emblem logo is derived from the Pleiades star cluster in Taurus. The big stars represent Fuji Heavy Industries, the five small stars represent the merged companies, Fuji Industries, Fuji Jidousya Industry, Omiya Fuji Industries, Utsunomiya Sharyou, and Tokyo Fuji Industries. The Japanese word "統べる = suberu" means "united", this "統べる = suberu" and "昴 = SUBARU" have similar pronunciations. Fuji Heavy Industries has used the term to describe how the Pleiades constellation is a unification of the stars. SUBARU logo was first adopted on Subaru 360, which released in 1958. Tetsuzo Sasaki, Japanese industrial designer who was in charge of the basic design of the Subaru 360, and designed this logo based on the the open called idea submitted by employees of Fuji Heavy Industries. Although several design changes have been made since then, the basic motif of six-stars has been maintained.

DAIHATSU

https://www.carnameemblem.com/daihatsu_emblem.jpg

"D" on DAIHATSU emblem logo was designed based on the initial "D" of the company name DAIHATSU. This logo design has been adopted since 1966. DAIHATSU is derived from "大発 = Daihatsu", which stands for "大阪の発動機 = Osaka no Hatsudoki". "Osaka = 大阪" is the second-biggest city in Japan. "発動機 = Hatsudoki" means an engine.

MITSUBISHI

https://www.carnameemblem.com/mitsubishi_emblem.jpg

The name "MITSUBISHI" refers to the three-diamond emblem. When MITSUBISHI was founded, Tsukumo Shokai adopted a diamond-shaped mark as the ship flag. This diamond-shaped mark became the prototype of MITSUBISHI logo. The current MITSUBISHI logo was born in 1897 by combining the family crest of the founder, Yataro Iwasaki, "三階菱 = Sangaibishi," and the family crest of the Yamauchi clan, the lord of the Tosa-han, "三ツ柏 = Mitsugashiwa". Also, the red of MITSUBISHI mark is derived from the red three diamonds on the white background written on the flag of the ship owned by Yataro Iwasaki.
"三菱 = MITSUBISHI" is a combination of the words "三 = mitsu" and "菱 = hishi". "三 = mitsu" means three. "菱 = hishi" means water chestnut, and Japanese have used the word for a long time to denote a rhombus or diamond shape. Japanese often bend the "h" sound to a "b" sound when it occurs in the middle of a word. So Japanese pronounce the combination of "三 = mitsu" and "菱 = hishi" as "三菱 = MITSUBISHI".

MITSUOKA

https://www.carnameemblem.com/mitsuoka_emblem.jpg

MITSUOKA emblem logo is derived from the hieroglyph of the Japanese word "車 = kuruma", which was created around 800 BC. "車 = kuruma" means a car. The hieroglyph of "車" represents a carriage and an ox-cart. This logo was created based on the hieroglyphs, which are the origins of the characters "車", in order to "never forget the origin of car".

ISUZU

https://www.carnameemblem.com/isuzu_emblem.jpg
https://www.carnameemblem.com/isuzu_emblem.jpg

ISUZU emblem logo is a word mark with a simple and modern design of ISUZU characters. This ISUZU logo symbolically expresses the corporate philosophy of "creating products and services that truly satisfy customers around the world, contributing to society, and developing as a company with abundant humanity".
The two pillars in ISUZU logo used between 1974 and 1991 symbolize "ISUZU growing with customers" and "ISUZU growing in harmony with society".

HINO

https://www.carnameemblem.com/hino_emblem.jpg

"H" on HINO emblem logo was designed based on the initial "H" of the company name HINO. This logo design has been adopted since 1994. HINO logo expresses the fusion of the company's dynamism and expansivity as it advances into the future. Visually, HINO logo is a stylistic depiction of a sunrise on the horizon. Arcs connected to the left and right of the central line express HINO's desire for a sense of logistic unity, connecting the mainline with the terminals. A powerful force generating horizontal expansion along the "transportation route" of this central line symbolizes HINO's commitment to progress. The mutually attracting curved sides of the logo symbolize the balance between HINO's advanced technologies and the environment. Finally, the double-headed arrow shape of HINO logo embodies the concept of the company's longstanding credo as a truck and bus manufacturer for "safe passage to and from".

MITSUBISHI FUSO

https://www.carnameemblem.com/mitsubishi_fuso_emblem.jpg

MITSUBISHI FUSO emblem logo is a combination of the three-diamond and a word mark designed based on the characters of FUSO. The name "MITSUBISHI" refers to the three-diamond emblem. When MITSUBISHI was founded, Tsukumo Shokai adopted a diamond-shaped mark as the ship flag. This diamond-shaped mark became the prototype of MITSUBISHI logo. The current MITSUBISHI logo was born in 1897 by combining the family crest of the founder, Yataro Iwasaki, "三階菱 = Sangaibishi," and the family crest of the Yamauchi clan, the lord of the Tosa-han, "三ツ柏 = Mitsugashiwa". Also, the red of MITSUBISHI mark is derived from the red three diamonds on the white background written on the flag of the ship owned by Yataro Iwasaki.
"三菱 = MITSUBISHI" is a combination of the words "三 = mitsu" and "菱 = hishi". "三 = mitsu" means three. "菱 = hishi" means water chestnut, and Japanese have used the word for a long time to denote a rhombus or diamond shape. Japanese often bend the "h" sound to a "b" sound when it occurs in the middle of a word. So Japanese pronounce the combination of "三 = mitsu" and "菱 = hishi" as "三菱 = MITSUBISHI".

UD TRUCKS






(Former

NISSAN DIESEL

)
https://www.carnameemblem.com/ud_trucks_emblem.jpg
https://www.carnameemblem.com/nissan_diesel_emblem.jpg

UD TRUCKS emblem logo "UD" is derived from the abbreviation for the 2-cycle Uniflow Scavenging Diesel Engine released in 1955. The original design of this logo consists of U, D and a red circle. Currently, the two letters "UD" are an abbreviation for "Ultimate Dependability" and are inherited as the corporate philosophy. The company name that adopted the traditional "UD" has a strong will to "continue to provide Ultimate Dependability to customers".

Note: If you want to see the car photos of each brand, please tap or click the brand name.




Language English - Japanese  


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