The HINO emblem logo was designed based on the initial "H" of the company name HINO. This design has been adopted since 1994, also expresses the fusion of the company's dynamism and expansivity as it advances into the future. Visually, this is a stylistic depiction of a sunrise on the horizon. Arcs connected to the left and right of the central line express the HINO's desire for a sense of logistic unity, connecting the mainline with the terminals. A powerful force generating horizontal expansion along the "transportation route" of this central line symbolizes the HINO's commitment to progress. The mutually attracting curved sides symbolize the balance between the HINO's advanced technologies and the environment. Finally, the double-headed arrow shape embodies the company's longstanding credo as a truck and bus manufacturer for "safe passage to and from".
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