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INFINITI emblems, logos and badges - Origin, Meaning, History

infiniti infiniti
INFINITI emblem

INFINITI cloisonne emblem


1989


Reference (*1)



*1 for Q45 made by Cloisonne


【 Origin of Emblem and Logo 】

The INFINITI emblem logo represents Mount Fuji in Japan and the road to infinity.


【 History of Emblem, Logo, and Company 】

INFINITI is the luxury brand distributed by NISSAN.
NISSAN established the “Horizon Task Force” to begin planning the establishment of a luxury car brand in 1985, then the INFINITI name and its emblem logo design were announced in 1987.
The INFINITI brand expansion began in the United States in 1989. At the same time, the INFINITI emblem logo was first installed on Q45 and M30, which were the initial lineup. In addition, the emblem logo for Q45 was made by Cloisonne that emphasized pure Japanese style, and it was a specification suitable for a flagship car.
Currently, the global expansion of the INFINITI brand is progressing except in Europe and Japan. The headquarters was relocated to Hong Kong from 2012, but it was relocated to Yokohama, where Nissan's head office is located in 2020.



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