The ROVER emblem logo is derived from the Viking ship, which survived powerfully in the European waters about a thousand years ago. The viking ship's journey through the sea was likened to the rover. In 1929, the first emblem logo depicting the Viking ship was born. After that, in 1963, the shape of the radiator grill was changed and at the same time the Viking ship was changed to the latest design.
John Kemp Starley and William Sutton established the bicycle manufacturing company Starley & Sutton Co, the predecessor of ROVER in 1878. ROVER began manufacturing automobiles in 1904 and has grown into the Rover Group with "MINI", "MG" and "Land Rover" in its long history. Eventually, as a result of ROVER being acquired by various companies such as BMW since the 1990s, the brands under Rover were sold off. Currently, the Indian car company TATA owns the trademark along with the Land Rover brand, but the Rover brand name models have disappeared even now.