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BUGATTI emblems, logos and badges - Origin, Meaning, History

bugatti bugatti
BUGATTI emblem




1909






【 History and origin of Emblem and Logo 】

The BUGATTI emblem logo depicts the letters BUGATTI in a red oval, and the stylized letters EB above it is derived from the initials of the founder ETTORE BUGATTI.
There are two theories about why there are sixty dots around the edge. The 1st theory is that the sixty dots are derived from the pearls that symbolize luxury and pays honor to Carlo, the father of Ettore Bugatti, a professional designer of jewel products and created an elegant carved furniture. The 2nd theory is that the sixty dots are derived from the safety wires. The wires were used in early automobile manufacturing to prevent loosening of fastener parts such as bolts.
Unlike many other car manufacturers that have changed their emblem logos throughout the course of their company’s history, BUGATTI has retained the exact same design since the company was first founded in 1909.


【 History of Company and Brand 】

The founder Ettore Bugatti was born in Milan, Italy, and the automobile company Automobiles Ettore Bugatti was founded in 1909 in Molsheim. Molsheim, located in the Alsace region, was part of the German Empire from 1871 to 1919, but is now a French commune.
Tragically, the founder Ettore Bugatti died in 1947 and, because Ettore's son Jean died during in a test driving of the Bugatti Type 57 in 1939, there was no heir to the company. As a result, despite several revival attempts, Automobiles Ettore Bugatti ceased production of its automobiles for several decades.
The company was eventually purchased in 1987 by an Italian entrepreneur Romano Artioli and Bugatti Automobili SpA was founded. Then, the company is owned by the Volkswagen group from 1998.



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