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1905～
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1923～
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1933～
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1948～
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1955～
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1960～
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1975～
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1998～
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2012～
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2021～
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【 History and origin of Emblem and Logo 】
The PEUGEOT emblem logo features a lion. The history and origin of this lion begins in 1810, when PEUGEOT was founded. The company at that time did not manufacture automobiles, but manufactured saw products, umbrella frames, coffee grinders, and so on. Based on the lion created by the engraver Justin Blazer, the first lion emblem logo was born in 1847 and registered as a trademark in 1858. This design expressed and symbolised the toughness of sawtooth like the lion's tooth, the flexibility of blade like the lion's spine, the strength and cutting speed of steel like the bounding lion.
In 1905, for the first time, the grille of a PEUGEOT car was adorned with a lion walking on an arrow. For some time after that, the various shapes of the three-dimensional lion mascots were displayed on the radiator grill. The standing lion was adopted for the emblem logo from 1948, and the first standing lion was depicted in the coat of arms. This emblem logo is derived from the coat of arms and flags of the Franche-Comté. In 1960, the lion profile was depicted on the entire surface of the emblem logo. Then, in 1975, the standing lion was revived with a sophisticated contour design known as "Lion fil". In 2021, the lion's profile on the entire surface of the emblem logo was revived.
【 History of Company and Brand 】
In 1810, Jean-Pierre Peugeot's two sons, Jean-Pierre II Peugeot and Jean-Frédéric Peugeot founded PEUGEOT Frères at the place called "Sous-Cratet" on the commune of Hérimoncourt. Initially The company PEUGEOT Frères was a steel mill, producing a variety of metal products. In 1889, Jean Pierre Peugeot's grandson Armand Peugeot collaborated with the steam expert Léon Serpollet to make the first PEUGEOT "Type 1" steam-powered three wheeler. The following year, Armand made the Peugeot "Type 2" quadricycle with the Daimler petrol engine.
In 1929, PEUGEOT unveiled its first mass-produced car, the 201. This was the first PEUGEOT car to use the iconic numbering system of three digits with a zero in the middle. In addition, the reason Porsche renamed the model "901" to "911" is that PEUGEOT had already acquired the trademark.
In 1974, PEUGEOT acquired a 38.2% stake in Citroën and in 1976 acquired 89.95%, then PSA Peugeot Citroën was born. The premium sub-brand DS was announced in 2009. In April 2016, the name was changed from PSA Peugeot Citroën to Group PSA. In January 2021, it merged with Fiat Chrysler Automobiles N.V. (FCA) to form STELLANTIS N.V.
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