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Audi emblems and logos - Origin, Meaning, History

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Audi emblem logo "Four Silver Rings" or "Four Ceiling Rings" represents the history of the four automobile manufacturers united. When the Great Depression badly hurt the German car manufacturing industry, the four different automobile manufacturers joined forces to create a consortium that would be called Auto Union AG in 1932. This logo signs the association of the brand Audi with others. The initial ring from at the left side represents Audi, the next represents DKW, the third is Horch, then the fourth ring is Wanderer. The current Audi logo was began appearing on production models since 1995. The four rings logo looks like inspired by the Olympic rings and the Olympic Committee eventually dragged Audi to International Trademark Court in 1995. The court ruled in favor of Audi so no changes were required.

The company name Audi is based on the surname of the founder, August Horch. “Horch” meaning “listen” in German, becomes “Audi” when translated into Latin.



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