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BMW emblems and logos - Origin, Meaning, History

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BMW emblem logo is derived from the coat of arms of the state of Bavaria in southern Germany. This first BMW logo, which was registered in the German Imperial Register of Trademarks on October 5th, 1917, retained the basic design of the old Rapp Motorenwerke logo.
On the other hand, many people believe the BMW logo is a stylized spinning airplane propeller. The BMW ad in 1929 depicts the BMW logo, complete with the four colored quadrants, in a spinning airplane propeller. The interpretation that the BMW logo expresses a propeller has endured ever since. Then, the ad in 1942, BMW linked the propeller to the logo again. This ad was trying to promote the engine of an airplane built by BMW. For a long time, BMW made little effort to correct the myth that the origin of BMW logo is an airplane propeller.

The name BMW stands for the Bayerische Motoren Werke in German or Bavarian Motor Works in English. BMW emerged from a renaming of the aircraft engine manufacturer Rapp Motorenwerke in 1917, located in Munich, the capital of the State of Bavaria.



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