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Mercedes-Benz emblems and logos - Origin, Meaning, History

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Mercedes-Benz emblem logo "3-pointed star" represents the company's ambition for the widespread use of Daimler engines in transportation in three fields: land, sea and air.

The engineer Gottlieb Daimler invented the first practical automobile to be powered by an internal-combustion engine with Carl Benz in 1886. The history of Mercedes-Benz begins in 1890, when Gottlieb Daimler originally founded DMG: Daimler-Motoren-Gesellschaf. Meanwhile, Carl Benz began Benz & Cie. Rheinische Gasmotorenfabrik in 1883. In 1900, after Daimler passed away, DMG was taken over by chief engineer Wilhelm Maybach, and the first car was developed. Unfortunately, most drivers were no longer able to afford fuel, because of the war started in Germany. Mercedes was registered as a trademark in 1902. Mercedes is derived from the name of the daughter of Emil Jellinek, a consul and businessman of the Austro-Hungarian Empire who tried to buy and sell cars from Daimler.
In 1909, the first Three Pointed Star logo was registered as a trademark. This logo is derived from the 1872 postcard that Daimler sent to his wife. The three-pointed star depicted in this postcard shows the location of his house in Germany with the explanation that one day the star would shine over his factory and bring prosperity. When the merger between DMG and Benz & Cie occured in 1926, the company logos combined to become a laurel wreath surrounding a three-pointed star. This laurel wreath surrounding had been used in Benz since 1909.



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