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LAMBORGHINI emblems, logos and badges - Origin, Meaning, History

lamborghini lamborghini
LAMBORGHINI emblem










The LAMBORGHINI emblem logo depicts a charging bull. There are the following episodes in its birth and origin. The zodiac of the founder Ferruccio Lamborghini was Taurus, and he was so interested about bull that he regularly joined bullfighting events. In addition, Paolo Rambaldi, who was in charge of brand strategy at the time, was also involved in the birth of the emblem logo. The current design has not changed much since it was born in 1972.

In April 1962, LAMBORGHINI was founded by money from Ferruccio's tractor manufacturing. Here are some of the episodes in which Ferruccio decided to found a car company: When he asked Ferrari Cars to repair his Ferrari 250 GT, the after-sales service of Ferrari cars gave him the cold shoulder. Also, when he disassembled and verified Ferrari's clutch himself, he discovered that parts for tractors manufactured by his company were used for Ferrari. Moreover, the parts were sold at about 10 times the price, which infuriated him. These episodes gave rise to his strong repulsion towards Ferrari. In addition, his dissatisfaction with the existing supercars led to his entry into the automobile industry.



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