The LANCIA emblem logo consists of a blue shield, and spear tips on the top and bottom of the steering wheel. For a long time, the basic design had not changed since the emblem logo was designed by Italian industrial designer Count Carlo Biscaretti di Ruffia in 1911. However, the emblem was revised in 2007 to abolish the four-spoke and flagged spear. LANCIA means "spear" in Italian.
LANCIA is an automobile manufacturer founded by Vincenzo Lancia in 1906. Its headquarters are in Turin, Italy. The company has been under the umbrella of Fiat Group since 1969, and Stellantis N.V. since 2021.