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ACURA emblems, logos and badges - Origin, Meaning, History

acura acura
ACURA emblem




1989~






【 Origin of Emblem and Logo 】

The ACURA emblem logo is derived from "A", which is the upside down of HONDA emblem logo "H". This design illustrates a mathematical compass, or vernier caliper, the tool that best symbolizes quality and accuracy.


【 History of Emblem, Logo, and Company 】

ACURA is the luxury brand distributed by HONDA.
The history of the brand began in 1986 in the United States and Canada. First, Legend and Integra are on sale as the ACURA brand. In the first year, ACURA ranked first in the customer satisfaction survey of automobile brands. It has succeeded in expanding its name recognition as a premium brand.
The ACURA emblem logo was first installed on NSX launched in North America in 1990. From its founding to 1990, only the letters "ACURA" emblem logo was installed.
ACURA was able to enter the North American luxury car market faster than LEXUS and INFINITI. The reason for the early entry is that the local infrastructure was built a few years ago. Specifically, it is related to the HONDA's establishment of a local production plant in Ohio in 1982 and R&D center in 1985. Currently, the global expansion of the ACURA brand is progressing. On the other hand, there are some areas like Japan that do not dare to expand the ACURA brand. The brand expansion to Japan was announced in 2005, but it was withdrawn in 2008 due to the effects of the global financial crisis.



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