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MITSUBISHI FUSO emblems, logos and badges - Origin, Meaning, History

MITSUBISHI FUSO emblem










MITSUBISHI FUSO emblem logo is a combination of the three-diamond and a word mark designed based on the characters of FUSO. The name "MITSUBISHI" refers to the three-diamond emblem. When MITSUBISHI was founded, Tsukumo Shokai adopted a diamond-shaped mark as the ship flag. This diamond-shaped mark became the prototype of MITSUBISHI logo. The current MITSUBISHI logo was born in 1897 by combining the family crest of the founder, Yataro Iwasaki, "三階菱 = Sangaibishi," and the family crest of the Yamauchi clan, the lord of the Tosa-han, "三ツ柏 = Mitsugashiwa". Also, the red of MITSUBISHI mark is derived from the red three diamonds on the white background written on the flag of the ship owned by Yataro Iwasaki.
"三菱 = MITSUBISHI" is a combination of the words "三 = mitsu" and "菱 = hishi". "三 = mitsu" means three. "菱 = hishi" means water chestnut, and Japanese have used the word for a long time to denote a rhombus or diamond shape. Japanese often bend the "h" sound to a "b" sound when it occurs in the middle of a word. So Japanese pronounce the combination of "三 = mitsu" and "菱 = hishi" as "三菱 = MITSUBISHI".



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