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NISSAN emblems and logos - Origin, Meaning, History

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NISSAN emblem logo is derived from the design of the old DATSUN logo emblem. Ryozo Yoshizaki and Tsunezaburo Tanaka designed the old DATSUN logo with reference to CHEVROLET logo. The old DATSUN logo has a cobalt blue band with a sky motif placed on the red sun, and the white letters "DATSUN" are written on the band. After that, the NISSAN logo, in which the letters "DATSUN" were rewritten as "NISSAN" in Japanese Katakana with cursive style, became popular as the company crest of Nissan Konzern. This logo changed the Katakana letters of "NISSAN" to the alphabet at the same time as the dismantling of the financial conglomerate after World War II, and became the company crest for Nissan Motor Corporation. In 1983, the 50th anniversary of Nissan's founding, the logo and font were changed to those produced by Pentagram of the United States. In 2001, the logo and font were changed to a three-dimensional design by an in-house competition. The logo sample adopted at this time was displayed in the office of Carlos Ghosn, who was once the president of Nissan Motor Corporation.



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