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NISSAN emblems, logos and badges - Origin, Meaning, History

nissan nissan
NISSAN emblem










The NISSAN emblem logo is derived from the design of the old DATSUN one. The old DATSUN emblem logo was designed by Ryozo Yoshizaki and Tsunezaburo Tanaka with reference to the CHEVROLET one. This design consists of a cobalt blue band with a sky motif placed on the red sun, and the white letters "DATSUN". First of all, the letters "DATSUN" was rewritten as "NISSAN" in Japanese katakana, and used as the corporate logo of the Nissan Konzern. Then, at the same time as the dismantling of the financial conglomerate after World War II, the corporate logo for Nissan Motor Corporation was born, in which katakana was rewritten into the Roman alphabet "NISSAN". In 1983, the 50th anniversary of Nissan's founding, the emblem logo was redesigned with the font specified by Pentagram of the United States. Then in 2001, the design was changed to a three-dimensional design by an in-house competition. The design sample for an in-house competition was displayed in the office of Carlos Ghosn, who was once the president of Nissan Motor Corporation.



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