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SUBARU emblems and logos - Origin, Meaning, History

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The "six-stars" of SUBARU emblem logo is derived from the Pleiades star cluster in Taurus. The big stars represent Fuji Heavy Industries, the five small stars represent the merged companies, Fuji Industries, Fuji Jidousya Industry, Omiya Fuji Industries, Utsunomiya Sharyou, and Tokyo Fuji Industries. The Japanese word "統べる = suberu" means "united", this "統べる = suberu" and "昴 = SUBARU" have similar pronunciations. Fuji Heavy Industries has used the term to describe how the Pleiades constellation is a unification of the stars. SUBARU logo was first adopted on Subaru 360, which released in 1958. Tetsuzo Sasaki, Japanese industrial designer who was in charge of the basic design of the Subaru 360, and designed this logo based on the the open called idea submitted by employees of Fuji Heavy Industries. Although several design changes have been made since then, the basic motif of six-stars has been maintained.



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