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HYUNDAI emblems, logos and badges - Origin, Meaning, History

HYUNDAI emblem
HYUNDAI emblem HYUNDAI emblem
HYUNDAI emblem
The image of two people shaking hands

1967~ (*1)




Reference (*2)

*1 for advertisement,  *2 two people shaking hands

HYUNDAI emblem logo is derived from "H" the initial of HYUNDAI and the oval for the earth and its global business expansion. "H" represents two people shaking hands, and there are two theories about the details of these two people. The 1st theory: the two people are representatives of the company's management and employees. The 2nd theory: the two people are the company representative and customer who is satisfied with its product. The reason why the "H" is slanted, is a symbol of the company's positive attitude toward the future.

In December 1967, Hyundai Motor Company was founded by Chung Se-yung, based on Hyundai Motor Industrial Company founded by his brother Chung Ju-yung in 1946. Its predecessor, the automobile company, was a subcontractor for the US Army Weapons Factory. The establishment of the company was related with Ford's investment, the first car launched in November 1968 was Ford Cortina.
From 1967 to 1975, the first emblem, consisting of the silhouette of the car side view and "HD", was used in newspaper advertisements and catalogs. But it was not used as a vehicle emblem.

In December 1975, the emblem with "HD" drawn on a rectangle was born, and it was installed on the front bumper and steering wheel of the new model Pony. The first emblem on the HYUNDAI cars was born.

In January 1982, when the next car model Pony2 was released, the "HD" emblem on each part of the vehicle was replaced with the "HYUNDAI" emblem in order to raise awareness of HYUNDAI brands overseas.

Since 1991, the current emblem design has been adopted for mass-produced models. The emblem was first installed on Elantra.

The company name HYUNDAI is derived from the company name of Hyundai Motor Industrial Company, which was founded by Chung Ju-yung in 1946. At that time, it was also named "Hyundai" because the car was the most modern convenience.

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