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SSANGYONG emblems, logos and badges - Origin, Meaning, History


1992~ (*1)

1997~ (*2)

*1 for domestic,  *2 for export, some domestic

SSANGYONG emblem logo for Korean domestic has a motif of "S" the initial of SSANGYONG, while the emblem logo for export reminiscent of two flying dragons, dragon wings, and the shape of deer horns.
The Korean domestic emblem has been used since 1992 and is commonly known as the Three circle logo. These three circles express the following three corporate philosophies of SsangYong Motor Company.
- Provide the highest quality products with the harmonizing human and environmental Technologies by the infinite challenges and pioneering spirit.
- Lead the challenging and pioneering spirits through the creative will, the bold decisions and the constant research and development.
- Create the new future value for the human society by the providing endless impressive services using the environmentally friendly technologies.

The emblem for export has been used since 1997 and is commonly known as the Wing logo. The design of this emblem is based on the hood ornament of the first model CHAIRMAN. Why was the emblem design divided between Korean domestic and overseas? SSANGYONG and Opel brought to court about the similarity between the three-circle logo and Opel emblem. As a result, the SSANGYONG side lost the case. Since then, the emblem design was divided between Korean domestic and overseas. Recently, this emblem is also used in some Korean domestic models such as LEXTON and TIVOLI.

The history of SsangYong Motor Company began when Ha Dong-hwan established Ha Dong-hwan Motor Workshop in January 1954. In July 1963, Ha Dong-hwan Motor Workshop and Dongbang Motor Company merged into Ha Dong-hwan Motor Company. After changing its company name to Dong-A Motor in February 1977 and taking control of Keohwa in December 1984, the company was taken over by SsangYong Business Group in November 1986.
After that, Dong-A Motor changed its name to SsangYong Motor in March 1988. In February 1991, the company started a technology partnership about the commercial vehicles and diesel engines with Daimler-Benz.
After the company taking over by Daewoo Motors in January 1998 and Chinese automotive company SAIC in October 2004, SsangYong Motor Company is now the fourth largest South Korea-based automobile manufacturer, which is owned by Indian multinational automotive company Mahindra & Mahindra Limited.

The company name SSANGYONG is derived from the name of the SsangYong Group, which was once a major shareholder. The group name "SSANGYONG" is derived from the location of the first factory of SsangYong Cement Industrial Co., Ltd.

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