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SSANGYONG emblems, logos and badges - Origin, Meaning, History


1992～ (*1)	1997～ (*2)

*1 for domestic, *2 for export, some domestic

【 Origin of Emblem and Logo 】

The SSANGYONG emblem logo for Korean domestic has a motif of "S" the initial of SSANGYONG, while the design for export reminiscent of two flying dragons, dragon wings, and the shape of deer horns.

【 Details of Emblem and Logo for Korean domestic 】

The Korean domestic emblem logo has been used since 1992 and is commonly known as the Three circle logo. These three circles express the following three corporate philosophies of SsangYong Motor Company.
- Provide the highest quality products with the harmonizing human and environmental Technologies by the infinite challenges and pioneering spirit.
- Lead the challenging and pioneering spirits through the creative will, the bold decisions and the constant research and development.
- Create the new future value for the human society by the providing endless impressive services using the environmentally friendly technologies.

【 Details of Emblem and Logo for overseas 】

The emblem logo for export has been used since 1997 and is commonly known as the Wing logo. The design is based on the hood ornament of the first model CHAIRMAN. Why was the emblem design divided between Korean domestic and overseas? SSANGYONG and Opel brought to court about the similarity between the three-circle logo and Opel emblem logo. As a result, the SSANGYONG side lost the case. Since then, the design was divided between Korean domestic and overseas. Recently, this emblem logo is also used in some Korean domestic models such as LEXTON and TIVOLI.

【 History of Company and Brand 】

The history of SsangYong Motor Company began when Ha Dong-hwan established Ha Dong-hwan Motor Workshop in January 1954. In July 1963, Ha Dong-hwan Motor Workshop and Dongbang Motor Company merged into Ha Dong-hwan Motor Company. After changing its company name to Dong-A Motor in February 1977 and taking control of Keohwa in December 1984, the company was taken over by SsangYong Business Group in November 1986.
After that, Dong-A Motor changed its name to SsangYong Motor in March 1988. In February 1991, the company started a technology partnership about the commercial vehicles and diesel engines with Daimler-Benz.
After the company taking over by Daewoo Motors in January 1998 and Chinese automotive company SAIC in October 2004, SsangYong Motor Company is now the fourth largest South Korea-based automobile manufacturer, which is owned by Indian multinational automotive company Mahindra & Mahindra Limited.