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Rolls-Royce emblems, logos and badges - Origin, Meaning, History

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Rolls-Royce emblem
Rolls-Royce emblem

The Rolls-Royce emblem logo is the combination of R and R, which is derived from the initials of the names of Frederick Henry Royce and Charles Stewart Rolls. Frederick Henry Royce built the prototype vehicle, and the aristocratic businessman Charles Stewart Rolls was impressed with the vehicle. The color of the emblem logo inscription was originally red, but in 1934 Frederick Henry Royce died, and in mourning for Royce, the color of inscription was changed from red to black.

The three-dimensional mascot with spread wings "Spirit of Ecstasy" is attached on the bonnet, and the mascot is also colloquially known as Emily, Silver Lady and Flying Lady. The origin of this mascot was that John Douglas-Scott-Montagu, politician and editor of the car magazine "The Car Illustrated", published from 1902, wanted to attach a mascot suitable for his 1909 Rolls-Royce Silver Ghost. Montague asked his friend sculptor Charles Robinson Sykes to make the mascot. Sykes produced a small statue of a young woman in fluttering robes with a forefinger to her lips "The Whisper", which was modeled after Montague's secretary Eleanor Velasco Thornton. Based on this statue, the "Spirit of Ecstasy" was completed and was adopted as the official mascot of Rolls-Royce since 1912.

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