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CHEVROLET emblems, logos and badges - Origin, Meaning, History

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CHEVROLET emblem










The Chevrolet's "bowtie" emblem logo expresses the heritage and vision of Chevrolet, and has been used on the models at Chevrolet dealerships since 1913. How that the bowtie is derived to be remains a mystery, though there are four different theories that have been posed over the years.

The most probable theory: According to the testimony of Chevrolet co-founder William Durant's wife, her husband first got the idea from a Virginia newspaper during a vacation in Hot Springs in 1912. Because the advertisement for Coalettes (little coals) had a strikingly similar bowtie. This advertisement was published in the newspapers the same exact time that Durant released the Chevrolet's new bowtie.

The 2nd theory: The bowtie was inspired by wallpaper that Durant saw in a French hotel room in 1908.

The 3rd theory: According to the testimony of Durant's daughter, Durant crafted the bowtie on a napkin during a family dinner.

The 4th theory: Chevrolet's founder, Louis Chevrolet, was born in Switzerland and had the bowtie designed in honor of the Swiss flag cross.



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