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The Ford emblem logo is generally called "Ford oval", was created by the company's first chief engineer/designer Childe Harold Wills. Wills is a friend of Ford's who designed and printed business cards, used the calligraphy from his own cards to stylize the letters of "Ford". The first Ford oval was originally used by British agents Perry, Thornton and Schreiber in 1907. They were forerunners of the original Ford Motor Company Limited of Great Britain. This oval was used to advertise Ford as the "hallmark for reliability and economy". By combining the script and oval, Ford created the definitive emblem logo in 1911. The Ford Model A was the first Ford vehicle to equip with the Ford oval as a radiator badge. With the familiar deep royal blue background, this design was used on many cars until the end of the 1950s. The blue oval then disappeared from the various bonnets and grilles of cars until the mid-1970s, with just the letters "Ford" appearing instead. The Ford oval was still used consistently as the corporate logo during this period. Since 1976, the blue and silver Ford oval has been used as an identification emblem logo on all Ford vehicles, providing an easily recognisable and consistent brand.
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