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LINCOLN emblems, logos and badges - Origin, Meaning, History

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LINCOLN emblem










How that the LINCOLN emblem logo is derived to be remains a mystery, though there are five different theories that have been posed over the years.

The most popular theory: It was based on the Continental star, which was adapted in the 1950s when the LINCOLN and Continental lines merged.

The 2nd theory: It was based on the coat of arms used by the brand since the 1930s, which involved a red cross in the center of a shield.

The 3rd theory: It represents a compass with hands directed to the four corners of the earth. This showed the brand's intent to spread its vehicles across the world.

The 4th theory: It represents the celestial body that reflects the brand's opulence and radiance, sometimes called the LINCOLN Star.

The 5th theory: It has no real meaning behind it.

Regardless of the origin of LINCOLN's emblem logo, the iconic four-point star has become synonymous with the luxury and prestige of the brand over the years. Current design has remained nearly unchanged since 1972.



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